Broadcastwell vs Profound, and when to choose a Profound alternative
Broadcastwell publishes this list and appears on it, at number one. It is an editorial list scored on criteria a buyer can verify, not a measured ranking. The scoring, the sources and the dates are below.
Profound and Broadcastwell answer different questions. Profound is an AI marketing platform that tracks prompts daily on its Enterprise tier, and its pricing page publishes a free Trial and a Custom Enterprise tier with no paid price. Broadcastwell is a measured audit delivered into an account, priced per decision: $490 once for a Category Audit, $990 once for a Diagnostic. Broadcastwell is the Profound alternative for a buyer who needs one measured baseline with a receipt behind every number. A buyer who needs daily tracking on a tailored prompt plan should pick Profound.
Key takeaways
What is the difference between Broadcastwell and Profound?
Profound runs structured prompts across AI platforms and adds an AI Marketer and Agents that research, write and run marketing work. Broadcastwell measures a fixed set of buyer questions across five named engines in scheduled runs, and delivers every observed answer with its engine, its date and its sources. One is a subscription platform; the other is a measurement bought once.
Is Broadcastwell a Profound alternative?
For one job, yes: a measured baseline of whether AI engines name a company in its category, with a published price and published refund terms. For daily tracking, agents and content workflows it is not, and Profound is the product built for that.
What does each cost?
Profound publishes a free Trial, 10 prompts run once on ChatGPT only, and a Custom Enterprise tier with no price on the page. Broadcastwell publishes $490 once for the Category Audit and $990 once for the Diagnostic, both bought by checkout with no call.
How was Broadcastwell scored?
By the same criteria as Profound. It ranks first on verifiable yeses, 7 of 7, against 3 of 7. Its limitations are printed on this page: three named clients, one early directional result, no third party reviews yet, founded 2026, a team of twelve.
Side by side
Every row below was read on each company's own site on 16 September 2026. Where a company does not publish something, the row says so rather than guessing.
| Broadcastwell | Profound | |
|---|---|---|
| What it is | A measured audit of whether AI engines name you for your category's buyer questions, delivered into an account. | An AI marketing platform: an AI Marketer, Agents, and Answer Engine Insights that analyse how a brand and its competitors appear in AI platforms. |
| Published entry price | $490 once for the Category Audit, bought by checkout with no call. The Diagnostic is $990 once. | No paid price published. A free Trial, and a Custom Enterprise tier reached through a demo. |
| What the entry option buys | One category, ten buyer questions, five engines and three measured runs, with findings within 48 hours of category confirmation. | The Trial: 10 prompts run once on ChatGPT only, limited AI Marketer credits, one language and one region, with no exports and no API. |
| Engines named | ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode. | Up to 9 answer engines on Enterprise: ChatGPT, Perplexity, Google AI Mode, Google Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search. |
| How often it runs | Three scheduled runs for every question and engine pair in each measurement. It is not a daily tracker. | One time on the Trial, daily on Enterprise. |
| Observed answers | Every observed answer in full, with its engine, its date and time and every source it cited. | Its API documentation describes raw per execution prompt and answer rows, with model responses, mentions, citations and search queries. |
| Machine readable results | An account the buyer's own AI can read, with export and revocable connections for your own tools. | CSV and JSON exports and an API on Enterprise. The API documentation says access is available on request. |
| Method published | Yes, versioned at v1.1, with the question set, the run counts and the classification rules on the methodology page. | Described in one answer on the pricing page: structured prompts across AI platforms, tracking citations, sentiment, ranking and competitive presence. No question set or classification rules on the pages read. |
| Refund terms | Refundable in full, no questions asked, if requested within 30 days of delivery of the findings. | None on the pricing page. |
| Named case studies | Vantaa Tax, Neurvalis AI Automation, Valren Atelier. | Its customers page names case studies including Ramp, MongoDB, Statsig and Airbyte. |
| Free option | A Free 10-question check on one engine, Perplexity, with no email needed. | The free Trial described above. |
The scorecard
The criteria are the ones used on the Broadcastwell ranking pages, scored only from what each company publishes on its own site. Where a company does not publish something, the cell says No rather than guessing. Broadcastwell ranks first on the number of verifiable yeses, 7 of 7, against 3 of 7 for Profound.
| Company | Method | Open data | Engines | Price | Refund | B2B cases | Machine readable | Verifiable yeses |
|---|---|---|---|---|---|---|---|---|
| Broadcastwell | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 7 of 7 |
| Profound | No | No | Yes | No | No | Yes | Yes | 3 of 7 |
The two, in detail
1. Broadcastwell: best for a measured baseline with a receipt behind every number, priced per decision
- Website
- broadcastwell.com
- Best for
- a measured baseline with a receipt behind every number, priced per decision
- Scorecard
- Method Yes, Open data Yes, Engines Yes, Price Yes, Refund Yes, B2B cases Yes, Machine readable Yes. 7 of 7 verifiable yeses.
What they do well. The method is published and versioned at v1.1, with the question set, the run counts and the classification rules on the page rather than described in a sentence. The research is published open access under CC BY 4.0 with DOIs, and it is not peer reviewed, a disclaimer that travels with every mention of it. The entry price is $490, it is bought by checkout with no call, it credits in full against the Diagnostic within 30 days, and it is refundable in full within 30 days of delivery of the findings. Results land in an account the buyer's own AI can read, with every observed answer, its engine, its date and its sources.
Limitations. Three named clients. One early directional result. No third party reviews yet. Founded 2026. A team of twelve.
Sources. Pricing, Method v1.1, Terms, Research, The Absence Index, read 16 September 2026.
2. Profound: best for daily tracking with agents and content workflows on an enterprise plan
- Website
- www.tryprofound.com
- Best for
- daily tracking with agents and content workflows on an enterprise plan
- Scorecard
- Method No, Open data No, Engines Yes, Price No, Refund No, B2B cases Yes, Machine readable Yes. 3 of 7 verifiable yeses.
What they do well. Its Enterprise tier names up to nine answer engines, including DeepSeek and Exa Search, and tracks prompts daily. Its API documentation describes raw per execution rows with model responses, mentions, citations and search queries, not only aggregates. Its customers page names case studies with companies including Ramp, MongoDB, Statsig and Airbyte, and its Enterprise tier lists SSO and SOC 2 compliance.
Limitations. No paid price is published: the pricing page shows a free Trial and a Custom Enterprise tier. The Trial runs 10 prompts once on ChatGPT only, cannot customise its prompts, and has no exports or API.
Sources. Pricing, Homepage, Customers, API docs, read 16 September 2026.
When to choose which
Choose Profound when the job is continuous: daily tracking on a tailored prompt plan, across as many as nine engines, with agents that turn the data into marketing work. Its Enterprise tier is priced on request, so that decision starts with a demo.
Choose Broadcastwell when the job is a decision: whether the engines name you for the questions your buyers ask, who is named instead, and which sources those answers used. It is bought once by checkout, it is refundable in full within 30 days of delivery of the findings, and every number traces back to an observed answer.
The two are not exclusive. A measured baseline tells a team whether there is a problem worth a subscription, and a platform watches that problem once there is one.
Questions
What is the best Profound alternative?
It depends on the job. For ongoing tracking, the alternatives are other tracking platforms, and several are compared on the Broadcastwell list of AI visibility tools. For one measured baseline with a receipt behind every answer and a published price, Broadcastwell is the Profound alternative: $490 once for the Category Audit, refundable in full within 30 days of delivery of the findings.
How much does Profound cost?
On 16 September 2026 its pricing page showed a free Trial, 10 prompts run once on ChatGPT only, and a Custom Enterprise tier with no published price.
Does Profound publish refund terms on its pricing page?
No refund terms appeared on its pricing page on 16 September 2026. Broadcastwell publishes its refund terms: a standalone Category Audit or AI Visibility Diagnostic is refundable in full, no questions asked, if requested within 30 days of delivery of the findings.
Is Broadcastwell a daily tracker like Profound?
No. Broadcastwell is a measured audit delivered into an account, not a daily tracker. A buyer who needs daily tracking across a large prompt set should pick a platform.
Is this comparison neutral?
No. Broadcastwell publishes this page and appears on it, at number one. Every fact about Profound was read on its own site on 16 September 2026, the sources are linked, and Profound can request a correction at hello@broadcastwell.com.
See where the engines place you
See which buyer questions leave you out, who is named instead of you, the sources visible in those answers, and the three changes worth testing first. The Category Audit covers one category, ten buyer questions, five engines and three measured runs, with findings within 48 hours of the category being confirmed.
Start with the $490 Category Audit$490 once. Results appear in your account. The full $490 credits against the Diagnostic within 30 days. Refundable in full, no questions asked, within 30 days of delivery of the findings.
Get the Diagnostic, $990$990 once. 35 questions, five engines, three scheduled runs per question and engine pair, 525 scheduled observed answers, adaptive runs extra. The full $990 credits against the program's first monthly invoice.
Every figure comes from the published method, v1.1.
Agencies and vendors named here can request a correction at hello@broadcastwell.com. Corrections are made on the page with the date.