What is in the evidence
Where your answers come from
Every cited URL, grouped as your own site, other companies' pages, ranked lists, media, YouTube, Reddit and forums, Quora, Wikipedia, review sites or other. Counts are shown for each engine and in total; the base is citations observed.
When most observed citations point to other companies' pages or ranked lists, start by checking those sources. When most point to your own pages, start there.
The ranked lists that answer your question
Each cited list, its publisher and the number of answers that cited it out of the valid answers checked. We record whether you appear on the list and the date we checked.
A ranked list cited in n of N answers is a documented source to check before choosing a fix. The citation does not reveal the order in which an engine read its sources.
The competitor pages shaping your answers
The specific competitor pages cited by your answers, with counts out of the citations observed. Read these beside the companies named instead of you and the questions where that happened.
Observed answers on stated dates, not a ranking.
Record Check with fidelity
Statements about you checked against your approved facts: supported, wrong context, outdated claim, incorrect brand association or misattribution. Each finding includes the statement, its cited source where present and the number of statements checked.
AI engines cite companies for things they never said. We list the statements and their sources; we do not guess intent.
Per-country check
The country you sell in is chosen at Ready, with United States as the default. Declared location and network country are printed separately beside each result; country results are never pooled.
The Sprint uses the entry's country. Care includes one country; Program includes up to three each month.
A result without a stated location is not a result.
Visibility Vector report
Discoverability, Context exposure, Citation, Prominence, Absorption, Fidelity and Behaviour are reported separately. Context exposure is not measured; Behaviour is not measured unless you supply the relevant analytics.
One number hides the gap. A company can be named often and cited never.
Manipulation Watch
Your own pages and the twenty most-cited pages for your questions are checked against the four Integrity Standard tests. Findings identify the page, the evidence and the correction; we detect and defend, never plant.
We check facts and qualifications, evidence, separation of content from instructions, and commercial disclosure and fairness.
Measurement setup
Sprint and Program onboarding includes an AI-referral channel definition, the Search Console generative AI performance check and a source question for your forms. Brand-search and home page changes are read monthly alongside the supplied analytics.
A crawler visit is not a citation, and a citation is not a lead. This is how you see the lead.
Every count shows its base and capture date. Below 30 observations, we print counts only. At 30 or more, rates include a 95% interval.
Observed answers on stated dates, not a ranking.