Skip to content

Broadcastwell Research · September 26, 2026

What AI answers reveal.

Open studies of vendor mentions, seller prices and variation between repeated answers. Reports and data are CC BY 4.0.

Study 1 · September 26, 2026

16.1%

46 of 286 checked vendors were never named in 2,095 answers.

The Shortlist Gap: who AI engines name when buyers ask, and who they never name

Study 3 · September 26, 2026

22.2%

1,785 of 8,055 single-run vendor namings were not repeated by both other runs.

Run-to-run noise: what one AI answer tells you and what three do

The September Index figure (16.1% of 286 vendors, five engines, three runs) uses a different sample from Volume I's 35% (85 companies, one engine). These are different samples, not a trend.

Earlier research

The monthly letter of the Absence Index

The Absence Report

Who AI engines name, what the evidence shows and what it means for B2B software teams.

Subscribe on Substack

Free. Monthly. Unsubscribe any time. Record Watch is a separate subscription.