Broadcastwell vs OtterlyAI, and when to choose an OtterlyAI alternative
OtterlyAI is an AI search monitoring platform that tracks prompts daily through tiered plans, with a 7-day free trial and no card. Our current entry scopes are Answer Repair and Agency Deadline Audit. We publish this comparison. Each competitor fact retains its dated source; neither company is scored here.
Key takeaways
Where is OtterlyAI ahead?
Published plan tiers (checked 25 Sep 2026), a 7-day free trial with no card, daily monitoring on every plan, Microsoft Copilot in the base engines, unlimited members, AI search visibility site audits, a reporting connector, and a larger customer base. All of it is listed below with the date checked.
Where does Broadcastwell differ?
Choose Answer Repair for one completed page or fix, or Agency Deadline Audit for a white-label client report and one paste-ready change. Both entries are $490. Answer Repair is due 48 elapsed hours after recorded Ready; agency findings are due within 48 hours of recorded scope confirmation. Both have a full 30-day refund right. Read /pricing and the versioned /terms for the complete scope.
What does each cost?
OtterlyAI's dated pricing cells above distinguish its published plans and custom Enterprise option. We offer two entries: Answer Repair, $490 for one buyer question and one source-backed page or fix, and Agency Deadline Audit, $490 for one white-label client report and one paste-ready change. Fix Sprint is $3,900 ($3,410 after the $490 entry is credited, once), for six contracted pages or rewrites over 30 days. Care is $490 a month after setup. Program is $5,500 a month. The 150-page build is $6,000 plus $250 a page, in batches of 25, after a 5-page paid trial. Read /pricing for each scope and /terms for its deadline and refund conditions.
OtterlyAI in brief
Each fact was read on OtterlyAI's own pages and is as of 25 Sep 2026, unless the row says otherwise.
| OtterlyAI | As of | |
|---|---|---|
| What it is | AI search monitoring: brand visibility and citations in AI answers, prompt research, AI search visibility URL audits and recommendations. | as of 25 Sep 2026 |
| Published price | Lite $29 a month ($25 billed annually), Standard $189, Premium $489; Enterprise custom, starting at 1,000 or more prompts. | as of 25 Sep 2026 |
| Free trial | 7 days, no credit card needed. | as of 25 Sep 2026 |
| Engines | ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan; Claude, Google AI Mode and Google's conversational AI are paid add-ons. | as of 25 Sep 2026 |
| How often it runs | Daily on every plan. | as of 25 Sep 2026 |
| Seats | Unlimited brand reports and team members on every plan. | as of 25 Sep 2026 |
| Data access | API and MCP from Standard ($189 a month), a reporting connector and weekly automated reports. | as of 25 Sep 2026 |
| Refund terms | None stated; its FAQ says a subscription can be canceled at any time. | as of 25 Sep 2026 |
| Named case studies | The homepage names Bacula, Instant Commerce and Stella Rising (as of 29 Sep 2026). Source: https://otterly.ai/ | as of 25 Sep 2026 |
| Reviews | G2 4.7 from 54 reviews. | as of 25 Sep 2026 |
| Customer base | 40,000 marketing professionals by Aug 2026, per its about page; funding not disclosed. | as of 25 Sep 2026 |
Feature by feature
Every row comes from one feature matrix, as of 25 Sep 2026. Yes, Partial, No and Unknown are printed exactly as recorded. Unknown means the public pages did not settle it; it is never counted as a Yes. Broadcastwell is excluded from the feature assessment.
Measurement
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Visibility score or mention rate | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Share of voice vs competitors | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Position or rank in answer | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Sentiment | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Citation URL tracking | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Source domain analysis | Partial | otterly.ai/pricing | as of 25 Sep 2026 |
Engines
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| ChatGPT | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Perplexity | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Google AI Overviews | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Google AI Mode | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Google's conversational AI | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Claude | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Microsoft Copilot | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Grok, Meta AI, DeepSeek or other engines | No | otterly.ai/pricing | as of 25 Sep 2026 |
Prompts, markets and competitors
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Custom prompt sets | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Prompt suggestions or discovery | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Prompt volume estimates | Partial | otterly.ai/pricing | as of 25 Sep 2026 |
| Personas | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Multi-country | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Multi-language | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Named competitor tracking | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Competitor auto-discovery | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
Monitoring over time
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Daily runs | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Historical trends | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Alerts on changes | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
Actions, content and site checks
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Recommendations or action items | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Content generation | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Content optimization scoring | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Agents or automated workflows | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| AI crawler or bot log analytics | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Technical AI readiness audit (llms.txt, schema) | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Shopping or product tracking | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Reddit or community tracking | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Brand fact accuracy or hallucination detection | Partial | otterly.ai/pricing | as of 25 Sep 2026 |
| Query fan-out analysis | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
Traffic and integrations
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| AI referral traffic attribution | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| GA4 integration | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Search Console integration | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Slack | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| HubSpot | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Salesforce | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Zapier or Make | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| a reporting connector connector | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
Data access and sharing
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Public API | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| MCP server | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Webhooks | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| CSV export | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| PDF report export | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Scheduled reports | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Share links or public dashboards | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
Teams, agencies and security
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| White label | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Multi-brand workspaces | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Agency mode or client management | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Unlimited seats | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| SSO or SAML | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| SOC 2 Type II | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
| Named CSM or dedicated support | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
Buying and first data
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Free trial | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Free plan or free tool | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| Self-serve checkout | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
| First data within 24 hours | Unknown | otterly.ai/pricing | as of 25 Sep 2026 |
Evidence and method
| Feature | OtterlyAI | OtterlyAI source | As of |
|---|---|---|---|
| Raw answer text view (receipts) | Unknown | otterly.ai/features/ai-search-optimiza... | as of 25 Sep 2026 |
| Answer screenshot or evidence capture | Unknown | otterly.ai/features/ai-search-optimiza... | as of 25 Sep 2026 |
| Published methodology | Partial | otterly.ai/pricing | as of 25 Sep 2026 |
| Repeated runs or variance handling | Partial | otterly.ai/features/ai-search-optimiza... | as of 25 Sep 2026 |
| Published research or index dataset | Yes | otterly.ai/pricing | as of 25 Sep 2026 |
Feature matrix checked 25 Sep 2026: each competitor cell was read on that company's own pages, linked in the source column. Broadcastwell's cells were read on its own public pages and its public demo account. One row, a node for a single workflow automation vendor, is left out of this table.
Where OtterlyAI is ahead
Conceded in writing, as of 25 Sep 2026
- Price and trial: the dated pricing cells show the plan figures, and the published 7-day free trial needs no card.
- Daily monitoring on every plan. Broadcastwell does not run daily.
- Engines: Microsoft Copilot is in the base plan and Google's conversational AI is an add-on. Broadcastwell does not measure Copilot or Google's conversational AI.
- Unlimited brand reports and team members on every plan, SSO on Enterprise, and a dedicated success manager on Enterprise.
- Site checks: AI search visibility URL audits, AI crawler checks, content optimization scoring and query fan-out analysis.
- Integrations and reporting: a reporting connector, a GA4 template, weekly automated reports, and an API and MCP from Standard.
- Scale and proof: 40,000 marketing professionals by Aug 2026 per its about page, ten case studies, and G2 4.7 from 54 reviews.
Where Broadcastwell differs
Facts only
- We offer two entries: Answer Repair, $490 for one buyer question and one source-backed page or fix, and Agency Deadline Audit, $490 for one white-label client report and one paste-ready change. Fix Sprint is $3,900 ($3,410 after the $490 entry is credited, once), for six contracted pages or rewrites over 30 days. Care is $490 a month after setup. Program is $5,500 a month. The 150-page build is $6,000 plus $250 a page, in batches of 25, after a 5-page paid trial. Read /pricing for each scope and /terms for its deadline and refund conditions.
- Three scheduled runs for every question and engine pair, spaced apart, with the disagreement between runs reported rather than averaged away.
- Public receipts: a 549-answer public sample in which every observed answer carries its engine, its date and the sources it cited.
- The Absence Index: a public record of which vendors AI engines name, release 2026-09, 286 vendors in 14 categories, DOI 10.5281/zenodo.22907695.
- The agency report measures ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode. Answer Repair completes one page or fix; it does not include a fresh 150-answer panel.
- Written refund terms on its terms page.
When to choose which
Choose OtterlyAI when the job is continuous: daily monitoring of a small prompt set across the main AI search engines, at a low printed price with a free trial and no card. Read the dated pricing cells for its published plan figures.
Choose Answer Repair for one completed page or fix, or Agency Deadline Audit for a white-label client report and one paste-ready change. Both entries are $490. Answer Repair is due 48 elapsed hours after recorded Ready; agency findings are due within 48 hours of recorded scope confirmation. Both have a full 30-day refund right. Read /pricing and the versioned /terms for the complete scope.
The two are not exclusive. A measured baseline tells a team whether there is a problem worth a subscription, and a platform watches that problem once there is one.
Sources for OtterlyAI: Pricing, AI search optimization, Agencies, Homepage, as of 25 Sep 2026.
Questions
What is the difference between Broadcastwell and OtterlyAI?
OtterlyAI is a subscription platform. Our current services are described separately below. The comparison records the source and date for each feature; monitoring and implementation are different scopes.
How much does OtterlyAI cost?
OtterlyAI offers tiered plans and a custom Enterprise option. The dated company pricing cells above retain the figures checked on 25 Sep 2026. Confirm the current prompt allowance, engine coverage and billing terms on its linked pricing page.
Is Broadcastwell a daily tracker like OtterlyAI?
No. Broadcastwell runs three scheduled runs per question and engine pair for each order and does not run daily. A buyer who needs daily tracking across a large prompt set should pick a platform.
Where is OtterlyAI ahead?
This page lists it in writing, with the date checked, in the section Where OtterlyAI is ahead. It includes daily tracking, engine coverage that reaches Google's conversational AI and Microsoft Copilot, seats, dashboards, integrations and a free trial.
Is this comparison neutral?
We publish this page and sell Answer Operations services. We exclude ourselves from the scored tables and do not score OtterlyAI. Every fact about OtterlyAI is dated and linked, and OtterlyAI can request a correction at hello@broadcastwell.com.
About the publisher
Broadcastwell publishes this list and sells Answer Operations. We do not score ourselves here. Read the two $490 entry scopes and the full ladder on our pricing page. Prices and terms. Our methodology. Three named client accounts. We do not claim a third-party review score here.
One buyer question. One completed repair.
Answer Repair is $490 for one source-backed page or fix. Choose Live or Handoff before payment. We confirm Ready within 60 minutes during business hours. If anything is missing, a member of our team contacts you directly and finishes it with you.
Due 48 elapsed hours after recorded Ready. If we miss the deliverable or deadline, we initiate a full $490 refund within five business days. You keep the work. You may also request a full refund within 30 days of delivery.
Fix one answer, $490One buyer question. One completed repair.
We build one source-backed page or fix for $490. Choose Live or Handoff before payment. We confirm Ready within 60 minutes during business hours. If anything is missing, a member of our team contacts you directly and finishes it with you. The deadline is 48 elapsed hours after recorded Ready.
If we miss the deliverable or deadline, we initiate a full $490 refund within five business days. You keep the work. You may also request a full refund within 30 days of delivery.
Fix one answer, $490