Your buyers ask AI for a shortlist. We get you on it.

Generative Engine Optimization is the practice of getting your company cited inside AI-generated answers from tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. Instead of ranking a page in a list of links, you structure content and third-party signals so AI systems name you when buyers ask for recommendations in your category.

SEO earns clicks by ranking links. GEO earns mentions inside the answer itself. Search engines return ten links a user chooses between. AI engines return a short synthesized answer that names a few companies and stops. GEO optimizes for being one of those named companies, which depends on structured answers, entity clarity, and third-party sources, not just keywords and backlinks.

Perplexity can shift in weeks because it weights fresh sources heavily. ChatGPT and Claude usually take three to six months because their models update less often and lean on established signals. Google AI Overviews sit in between. Expect early movement on the fastest engine first, then compounding gains as answer pages accumulate.

We measure share of voice: across a fixed set of buyer prompts run through four engines, how often you appear versus named competitors, and which URLs get cited. That number is repeatable and directional. We do not claim revenue attribution, because nearly ninety percent of B2B teams cannot cleanly attribute pipeline, and pretending otherwise would be dishonest.

Sometimes, as a side effect. Pages with real transcripts give an engine text it can read where audio and video give it nothing, and Ahrefs found a correlation between transcript pages and citation rates in 2025. But it is not something we sell or do for you. If you already publish talks, webinars or podcasts, transcribing them is a cheap thing to try yourself. It is not part of the audit or the program.

No. We do a schema and entity pass as technical hygiene, and we do not price it as a growth lever. Ahrefs tracked 1,885 pages that added JSON-LD schema between August 2025 and March 2026 against 4,000 matched control pages and found no citation uplift on Google AI Overviews, AI Mode or ChatGPT. That study measured pages AI was already citing heavily, and its authors noted it could not test pages AI does not see at all, which is where the companies we work with start. So we do the work and we are honest about what the evidence supports.

There are two free things and one paid one. The instant check is five buyer questions through ChatGPT and Perplexity, emailed back in about ten minutes. The full audit is ten buyer questions across four engines and a two-page findings document, also free, no call required. The program is $3,000 per month with a three month minimum, then month-to-month.