Buyer question
Who can audit how AI describes my software company?
Three kinds of provider do it: AI visibility tools you run yourself, agencies that sell a one-time audit, and measurement services that hand over every answer. Broadcastwell is a measurement service. Its Category Audit is $490 once.
- 10 questions
- 5 engines
- 3 runs each
- Receipts for every answer
Category Audit
$490
once, one category
- Ten buyer questions, five engines, three runs each: 150 planned observed answers
- Who is named instead, with the answer text and sources behind every count
- Three prioritized fixes, each with an owner and a done check
- Findings within 48 hours of category confirmation. Refundable in full within 30 days of delivery.
- The full $490 credits toward the $990 Diagnostic within 30 days.
What to ask any provider
What a useful audit shows
- The questionsWritten the way buyers ask, with no brand name in them, and shown to you.
- The engines, namedChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode.
- Repeated runsThe same question can get a different answer. One run is a sample of one.
- Who is named insteadThe vendors named in your place, and how often, out of how many answers.
- The answers themselvesThe answer text and cited sources behind every count, so a number can be checked.
- Fixes tied to questionsChanges linked to the questions you lose, not a generic checklist.
- Written termsA price, a delivery window and a refund you can read before you pay.
Your options
Four ways to get it done
Broadcastwell publishes this page and sells an offer listed on it. This is not a ranking. Each competitor fact is dated and linked to the page it came from.
| Option | What you get | Published price |
|---|---|---|
| Do it yourself | Ask the engines by hand and record the answers. Slow to repeat the same way each time. | $0 |
| AI visibility tools | Dashboards that track prompts over time, billed monthly. | Mostly $50 to $499 a month: 116 of 202 published monthly price points across tools and agencies, checked 25 Sep 2026 |
| One-time audits | A report from an agency or a productized service. Scope, engines and turnaround vary; some do not publish a price. | $69 to $4,500 in US dollars where published, checked 25 Sep 2026. Every price and source |
| Broadcastwell Category Audit (publisher of this page) | Ten buyer questions, five engines, three runs each, with receipts, who is named instead and three fixes. | $490 once |
The $490 Category Audit
What you receive
- Who is named instead of youEvery vendor the engines name in the answers that leave you out, each with its count over the real base.
- The sources those answers citeThe domains cited in the answers that leave you out, ranked by how many answers cite them, and how often your own domain is cited.
- Crawler accessWhether your robots.txt lets the AI search crawlers read your site, and your homepage status. We say what we could not test.
- Three prioritized fixesEach names an owner on your team and a done check anyone can run.
- Receipts and a CMO summaryAll 150 answers in full, with the engine, the run, the capture time and every cited URL, and a one-page summary for your CMO.
- A finance memoWhat was measured, what it cost, the refund terms, and what success means at day 30. It is not a revenue promise.
- Your next steps, pricedThe full $490 credits against the $990 Diagnostic within 30 days of delivery. A $190 re-measure of the same ten questions is available 30 to 60 days after delivery, by private link.
See it first
A finished sample, labeled
The shortlist wheel. Rings are engines, spokes are buyer questions. A filled mark means the engine named the company in its answer; an open mark means it did not.
Rings, inner to outer: ChatGPT, Claude, Perplexity, Google AI Overviews, Google AI Mode. Spokes, clockwise from the top: Shortlist, Shortlist, Shortlist, Role, Role, Use case, Use case, Use case, Evaluation, Evaluation.
SAMPLE DATA. Kalvenor Systems is a fictional company, named in 13 of 50 answers on 12 July 2026 in the $490 Category Audit sample. The Free 10-question check (one engine) fills the Perplexity ring only; the other four rings are what the $490 Category Audit measures.
Or run the Free 10-question check (one engine) on your own site. No email needed.
Questions
Before you buy
Can I audit this myself?
Yes. Ask each engine the questions your buyers ask, without your company name, three times each, and record who is named and which sources are cited. The free 10-question check does this on one engine at audit.broadcastwell.com.
How long does the Category Audit take?
Findings arrive within 48 hours of category confirmation.
What if it is not useful?
Refundable in full, no questions asked, if requested within 30 days of delivery of the findings.
Who does the work?
Broadcastwell is a founder-led team of consultants and engineers. Sairam Sivakumar, Founder, is accountable for every order.
See how AI describes your company
Ten buyer questions, five engines, three runs each, with every answer handed over.
- Findings within 48 hours of category confirmation. Refundable in full within 30 days of delivery.
- One-time price. No annual contract. All five engines included.