Selected client work · AI visibility

When the product, brand and buyer story are all moving.

In its first 28 days with Broadcastwell, Vantaa Tax improved its tracked AI visibility benchmark by approximately 12% while clarifying how an AI-native indirect tax platform should be understood across buyer questions.

Day-28 case study · early measurement
28 daysfrom engagement start to the first measurement checkpoint
4 surfacesChatGPT, Claude, Perplexity and Google AI Overviews
100 → 112aggregate tracked benchmark index, not traffic, revenue or a ranking guarantee

The situation

Vantaa Tax needed an evidence-led story for a company in transition.

Vantaa Tax is an Australian-founded, AI-native indirect tax intelligence platform for fast-growing SaaS companies, digital businesses, ecommerce merchants and global enterprises. Its brief was unusually demanding: explain a changing platform, sharpen a changing brand and make the value legible to finance and tax buyers without overstating compliance outcomes.

What Broadcastwell did first

Measurement first. Then the work that makes a company easier to understand and cite.

  • Mapped buyer questions and baseline responses across non-brand queries tied to indirect-tax exposure, registration, calculation, filing and integrations.
  • Defined entity clarity and messaging so Vantaa Tax could consistently communicate what it is, who it serves and where its capabilities apply.
  • Prioritized answer-first content and source work across company, use-case, comparison, integration, pricing and FAQ topics.
  • Set up a transparent measurement rhythm distinguishing named, cited and recommended appearances instead of treating every AI response as the same signal.

How the 12% was measured

A small, fixed benchmark with a clear calculation—not a vague AI score.

01 · QUESTION SETTen non-brand buyer questions were tracked to reflect the decisions Vantaa Tax wants to influence.
02 · SURFACESEach question was evaluated across ChatGPT, Claude, Perplexity and Google AI Overviews.
03 · INDEX40 observed answers per complete run were aggregated: baseline 100, day 28 approximately 112.

Important: this is an early directional benchmark. AI answers vary by platform, question, location and time. The result is not a promise of traffic, revenue, permanent placement or compliance performance.

Client perspective

“We gave Broadcastwell a very difficult transition brief. Within 28 days, our tracked AI visibility improved by approximately 12%, but the bigger benefit was the clarity they gave us. Their work was research-based, highly specific and genuinely useful at a point when our brand, platform, audience and positioning were all changing.”
Katherine Jane · Vantaa Tax

What comes next

The day-28 result is a checkpoint, not the conclusion.

The next phase focuses on the underlying evidence: useful source pages, answer-first explanations, stronger entity signals and continued monitoring of the exact buyer questions that matter. A day-90 update will use the same plain-language discipline alongside a reconciled measurement protocol.