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Set the Record by Broadcastwell

AI is telling your buyers things about you that are wrong. Find every one. Fix the page that caused it. Measure until it is right.

Our team captures by hand what ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode state about your company, classes every statement against your own published facts, traces each wrong or stale one to the page causing it, and delivers the Correction List within three business days.

What has changed

Buyers now ask the engines about you directly: what you cost, whether you offer a feature, who owns you, whether you are compliant. The engines answer from whatever they last read: a two-year-old price page, a directory that lists nine people, a review that predates your release, an article about a company with a similar name. A mainstream test in September 2026 found the engines stale even with search switched on (Tom's Guide, 17 Sep 2026). In our own buyer research, companies had spent a quarter fixing it the wrong way: publishing more, correcting nothing, measuring nothing. Visibility tools print a sentiment score. The score does not tell you that Claude thinks you were acquired.

Tom's Guide, 17 September 2026; our buyer research, 10 September 2026; read 7 October 2026.

What you get

  • The Record. Every statement the five engines made about you in 25 answers, classed true, wrong, stale or unverifiable against your own published facts, with the source each engine cited.
  • The Wrong List. Each wrong or stale statement traced to the page that carried it: your own page, a directory, a review site, an old article, a forum, or "cause not found".
  • The Access Check. Whether the engines' documented crawlers and fetchers can read your robots.txt, home page and pricing page at all. A company the engines cannot read cannot be corrected by content.
  • Time to AI. Your three most recent launches: which engines state them, and how many days after launch.
  • The Correction List. For every wrong statement, the fix: which page to change or publish, with the exact text, your dated Current Facts block, your Vendor Facts file under our open standard, and the correction requests for pages you do not own, drafted for you to send.
  • The receipts. All 25 answers with engine, model, time and citations. Captured by people, never by a script.

What happens next

Inside the Fix Sprint, the Correction List becomes the work: the causing pages you own fixed, your Current Facts block and Vendor Facts file live, your directory profiles brought to the same text, and the requests to third parties drafted for you to send. At day 30 we capture the 25 answers again and print wrong statements before and after, with intervals, and time to correction per statement. In the program, every month, and every launch gets the Day-0 pack and captures at day 7, 14 and 30.

The Fix Sprint

The Correction Desk

Any company can report one wrong or stale AI statement about itself, free. Within five business days our team captures by hand whether it reproduces, and you get the dated record and one correction line in a free account. With your consent, the Correction Ledger publishes the statement type, the engine, the found date and the corrected date, so the industry can see what the engines get wrong and how long correction takes.

Wrong About You, the study

Our study, Wrong About You, measures what the five engines get wrong, stale and late about 42 software vendors across the 14 Absence Index categories, 210 answers captured by hand and every statement verified against each vendor's own pages, with the pages that cause the errors and the days the engines run behind each vendor's latest release.

How it works

  1. Buy the Record Check. In your account, confirm your fact sheet: what you are and do, pricing, your three most recent launches with dates, compliance, ownership, one rival, each with the page that proves it.
  2. Within three business days our team captures the 25 answers by hand and classes every statement. Priya Nair, Management Consultant, reviews before release.
  3. Your Record is live in your account, with the PDF and the Correction List. Add the Fix Sprint and we make the corrections and measure until the engines say it right.

$490 once. Included in the Fix Sprint and monthly in the program. Agencies: $490 per client, under your brand. Refundable in full within 30 days of delivery. The Record Check carries no credit toward any other offer. Rules: Record rules.

Questions about Set the Record

How is this different from the Pre-Call Brief?

The Pre-Call Brief covers one deal: what the engines told one prospect about you and one rival this week. The Record Check covers everything the engines state about your company, verified statement by statement, with the cause and the correction for each.

Can you make the engines correct themselves?

No one can edit an engine, and we pay no one to change what it says. We fix the pages that cause the wrong statements, publish your facts where the engines read, and measure until they say it right. We promise the work and the measurement, not the outcome.

Who decides what is wrong?

Your own published facts, on the capture date. A statement is wrong when it contradicts them, stale when it was true before a change you documented, and unverifiable when neither your fact sheet nor your pages settle it. Unverifiable never counts as wrong.

What is the Access Check?

A read of your robots.txt, home page and pricing page with the engines' documented user agents, once each, to see whether the engines can read your site at all. It runs only for companies that bought or requested it.

Who captures the answers?

Our team, by hand, in signed-in seats, one question per fresh chat, with receipts. Never a script or an automation; the engines' terms forbid it and so do we.

Is the Correction Desk really free?

Yes. One report per company, about your own company, from a work email at your domain. You get the dated record and one correction line. The Ledger shows a statement type, an engine and two dates, never a name, an email or the statement itself.

Can my agency resell it?

Yes, at the same price per client, under your brand. We never contact your client.

The monthly letter of the Absence Index

The Absence Report

Who AI engines name, what the evidence shows and what it means for B2B software teams.

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Free. Monthly. Unsubscribe any time. Record Watch is a separate subscription.