Your board asks what AI search did for pipeline. Answer with a page, not a score.

Boards ask what AI search does for sales. Nearly half of the marketing leaders in the Modus and Semrush survey named unclear KPIs and measurement gaps among their biggest challenges. ChatGPT referrals to B2B sites rose sharply in the year reported by Digiday in August 2026. A buyer who reads an AI answer can still arrive as direct traffic, with no referrer. Google AI Overviews and AI Mode clicks arrive as ordinary Google search traffic and cannot be separated by referrer; the self-reported field records that source here. A visibility score cannot bridge that. A record made at the source can.

Modus and Semrush, survey of more than 70 global marketing leaders, October 2025; Digiday, 13 August 2026. Read 7 October 2026.

• The AI referred definitions in your analytics: ChatGPT, Claude, Perplexity, Gemini and Copilot by referrer and parameter class, with platform statements distinguished from configuration candidates and human checks.
• The field on every lead form: "How did you hear about us?" with the AI options, and the optional "What did you ask it?"
• Two CRM properties, AI source and AI question asked, filled from the form. HubSpot done for you; Salesforce and others as exact steps for your admin. The dated note workflow is optional where the existing plan supports it.
• Your privacy notice: one sentence, supplied.
• The Proof Page in your Broadcastwell account, live the day the kit is verified.
• No script of ours on your site. No new personal data. Nothing leaves your systems but counts, amounts and de-identified questions.

Four lines, each with its source and date: measured presence (your named rate with its interval), AI-referred demand (sessions by source class, leads who said an AI sent them, the questions they asked), AI-sourced pipeline (opportunities, pipeline and won amounts from your CRM), and the controlled-lift verdict where a fix shipped inside a locked assignment and a qualifying follow-up exists. Not measured where a source is missing. Nothing modelled.

Measured presence covers ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode. Self-reported sources stay labelled self-reported. Correlation is not causation, and the page promises no leads, revenue or position.

Read the Proof Page rules

Free with every $190 Re-measure, at day 30 of every Fix Sprint and every month in the program: the four lines, the month table, the real questions your buyers said they asked, the next step. The page the board reads. Delivered within two business days of each re-measure's results, from the exports you provide or permit us to read. That permission is optional and revocable.

Each question you choose to add, after de-identification and review, becomes part of your own question bank in your account. Your team can use it for the next Category Audit, Absence Ads context hints and Pre-Call Briefs. Adding a question runs no measurement and starts no campaign.

The specification is open under CC BY 4.0, with attribution to Broadcastwell. It defines the form field, CRM properties, source classes, reporting labels and privacy rule, with recipes for HubSpot, Salesforce, GA4 and Tag Manager. Anyone may adopt it without asking.

Version 1.0. DOI: 10.5281/zenodo.23225776.

Read the standardOur own numbers

1. Buy Proof Setup. In your account, tell us your analytics, forms and CRM, and grant the access on the checklist or have your admin apply our steps.
2. Within five business days of access, or your confirmation that your admin applied the steps, we install and verify. Priya Nair, Management Consultant, reviews before we tell you it is live.
3. Your Proof Page is live. Each re-measure brings the Proof Report.

Proof Setup carries no credit toward another offer, and no offer credits toward Proof Setup.