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Absence Ads by Broadcastwell

Where AI leaves you out, build sponsored presence.

We turn the exact buyer questions where you are absent into relevant context hints, ads and landing briefs. Your campaign runs in your own advertiser accounts. Platforms decide delivery and position; a hint does not buy a particular question.

$2,900 once, thirty days. Your ad spend is separate and paid directly to the platforms. Included for program clients for the program's term. Agencies: the same price per client, under your brand.

ChatGPT ads can reach eligible Free and Go users; Plus, Pro, Business, Enterprise and Edu do not show ads, and Temporary Chats carry none.

ChatGPT ads became self-serve on 5 May 2026. Ad relevance uses the conversation, the landing page, ad content and advertiser-written context hints. Google shows ads in AI Overviews through eligible campaigns and is testing ads in AI Mode; Microsoft offers Copilot ad placements through Microsoft Advertising. Availability and delivery follow each platform's rules.

OpenAI, 5 May 2026; OpenAI context hints; Google AI Overview ads; Google AI Mode tests; Microsoft Copilot ads. Read 7 October 2026.

Your Category Audit or Absence Index record identifies the exact buyer questions, where you were absent and who was named instead. Our organic work measures ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode. Claude and Perplexity are not bought ad surfaces in this service.

How we build it

A context hint is a plain-language description of a conversation in which your offer is relevant. We write from the buyer questions we already hold: the ten questions of your Index category, the questions of your Audit, alternatives, comparisons and your Pre-Call Brief questions. Each question becomes several hints in the buyer's words, by role, company size and workflow. Absent questions form the Absent group and carry the highest bid; named questions form the Defend group. At least 60 hints per group, subject to the current platform limit checked by the team. A hint describes a conversation, never a guarantee of delivery. Ads use only claims supported by your own site and never use a rival's trademark.

  • You own the advertiser accounts and pay the platforms directly. We join as a Member. No ad money passes through us.
  • Within five business days of your confirmed inputs and Member invitation: your plan in your account for approval, with the Absent and Defend groups, hints, ads, landing briefs and a recommended daily budget. You set and fund your budget.
  • Day one is the first live day. On days 7, 14, 21 and 28 a person checks the targeted questions under our capture rules and records what that seat saw.
  • The day-30 report, receipts and the three numbers are delivered within two business days after day 30. Priya Nair, Management Consultant, reviews every plan and report.
  • No impressions in the first fourteen eligible days means a full refund of our $2,900 fee within five business days without you asking. Eligible days require a verified account with payment method, daily budget at or above the platform minimum, and your approved plan. Ad spend is excluded.
  • The fee is refundable in full before plan approval. No credit applies to or from any other offer.

Read the refund terms

The Fix Sprint works on the organic evidence and pages. The Absence Ads Sprint manages sponsored presence meanwhile. Run both and the day-30 page shows them side by side: organic naming with its interval, sponsored impressions, clicks and cards out of checks, and AI-referred sessions and leads from your analytics with permission. Sources and dates sit beside every number. Missing evidence says not measured.

A sponsored card is bought presence, not a recommendation. We do not promise a click, lead, position, organic mention, placement beneath a particular question, revenue or any result from ad spend.

Read the Fix Sprint · See the sample · Agencies: the same Sprint for your clients

Sponsored Watch records the labelled cards and ad units beneath the 140 Absence Index buyer questions, in ChatGPT and Google AI Mode. A person captures the evidence on one UTC date, nothing is clicked, and results are counts out of checks. The first study will appear after the human captures and review are complete.

Capture rules

  1. Start the Sprint. Confirm your category, absent questions and selected accounts in your account, and invite us as a Member.
  2. Approve the plan. The team manages delivery in your accounts within the budget you set.
  3. Four weekly checks, then the day-30 report and the three numbers. Priya Nair reviews the plan and report before delivery.

Does the $2,900 include ad spend?

No. You pay the platforms directly from your own accounts and set your own budget. The $2,900 is our work: the plan, the hints, the ads, the landing briefs, the weekly checks and the report.

Who sees the ads?

Eligible people on ChatGPT's Free and Go plans can see ads beneath the answer. Plus, Pro, Business, Enterprise and Edu do not show ads, and Temporary Chats carry none. Google AI Overviews and AI Mode ads and Copilot ads reach users under those platforms' eligibility rules.

Can you guarantee my card appears beneath a given question?

No. OpenAI states that context hints do not guarantee delivery. If the campaign records no impressions in its first fourteen eligible days, we refund our $2,900 fee in full within five business days without you asking. Ad spend is excluded; this is not a promise of clicks, leads or performance.

Why not just run the ads ourselves?

You can. We use your Category Audit or Absence Index record to identify the buyer questions where you are absent and who was named instead. We turn that evidence into relevant hints, ads and landing briefs, with weekly checks and a sourced report.

Does this replace the Fix Sprint?

No. The Fix Sprint works on the organic evidence and pages. Absence Ads manages sponsored presence meanwhile. The two appear on one page with their sources and dates. Neither promises a click, lead, position, organic mention or revenue.

Can my agency resell it?

Yes, at the same $2,900 price per client, under your brand. Your client owns and funds its advertiser accounts. We never contact your client.

The monthly letter of the Absence Index

The Absence Report

Who AI engines name, what the evidence shows and what it means for B2B software teams.

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